Are you a blogger struggling to get more traffic and better ranking for your site? If yes, then you are on the right page. In this piece of article, we will talk about one element that is critical for your blog, and that element is images.
A blog is not only about writing relevant and fresh content. It is a combination of multiple elements like content, images, and other visuals like infographics, charts, videos, and so on. The image is one of the oldest and effective tools to get the reader’s attention. If the article’s cover image is catchy, it will certainly increase the chance of user clicking on your link.
An image in an article increases the viewership of the article by 94%. This number should be enough for every serious blogger out there. It should push you to start putting great and relevant visuals in their blogs. Even on social media, the engagement level of a post with an image is 37% higher than text. It is an important point to consider, as social media brings a lot of organic traffic.
Still, if you are skeptic about this, we will discuss some more benefits of adding image in an article below.
1. It makes the blog look visually appealing
Having a relevant image next to your content makes it more appealing for people. Human beings process visual content faster than text. So, using the image will actually appeal and attract more users.
The only point you have to remember is to use relevant, high quality, and original images. Even on your website’s homepage, use the blog posts featured images in the sidebar. It will help you increase your CTR and decrease bounce rate.
2. Images will get you more social media engagement
When you add images to your blog and to your social media profiles, it brings more engagement and traffic. It will help you get more comments and share, you will see a 37% increase in Facebook engagement, and your link-via-clicks will increase by 94%.
It will not only increase your traffic, but will also help you build customer relations and brand.
3. Images will help your blog cut through language barriers
As a blogger, assuming that all your reader will be able to understand your content and its language is a big mistake. Your target audience could be scattered all over the globe, and in many of those regions, English is not the first language. That is why relying only on the text will not help, if your blog is trying to deliver a message or providing some tips, teachings something or so on.
Thus, using images that can help people understand what you are talking about can be of real help to you.
4. It aids you to grab traffic from image search engine
To get more traffic from the image search engine, it is imperative that you add images. And to make sure it works, you will have to add image description and Alt text.
It is crucial to add keywords in your Alt text and description of the image. Don’t use any name or the default name.
5. Images makes the article look lengthy
When your blog posts have images and other visual elements, it makes your post look lengthy. Obviously, the word count of the article won’t increase, but it adds details to your blog which, in turn, makes it look bigger.
6. Images are better for explaining things
When you are trying to explain complex topics, adding image is crucial. A good image is self-explanatory and readers understand better about the topic.
Tips for adding an image in a blog
For your next blog, remember these tips:
- Image resizing is important as it makes sure the image doesn’t pixelate or slow the loading time of the website.
- Use original images or stock images. Don’t copy paste image from other websites.
- When creating your own images, make sure to watermark it so that no one else can use your image. Create visual content in an interesting way.
Start small; make it a point to add at least one image per blog. Gradually, increase it to 2-3 according to the length and relevance of the article. Let me know in the comments below, how adding images evolved your blog.